.HEAD 0 + Product Development Plan Template .HEAD 1 + Objective 1. Establish a case to invest significantly in R&D and Manufacturing to develop and prepare to manufacture a new product. 2. Demonstrate the business case for the new product. .HEAD 1 - Executive Summary .HEAD 1 + Business Justification .HEAD 2 - Need for the product .HEAD 2 - Is the product unique? .HEAD 2 - Strategic reasons for the product .HEAD 2 - Location of new markets .HEAD 1 + Priorities for the Project .HEAD 2 - Time to market the product .HEAD 2 - Anticipated performance of the product .HEAD 2 - Product pricing vs. cost .HEAD 2 - Reliability of the product .HEAD 1 + Risk Analysis .HEAD 2 - Identify sensitivities of key parameters to success .HEAD 1 + Market Description and Analysis .HEAD 2 - Target market segments .HEAD 2 - Describe application profiles .HEAD 2 - Target customer base .HEAD 2 - Describe customer channel and mix .HEAD 2 - Discuss market size and potential growth of market .HEAD 2 - Anticipate market share .HEAD 1 + Distribution .HEAD 2 - Distribution of the product .HEAD 2 - Sales channel for the product .HEAD 2 - Support strategy for the product .HEAD 1 + Competitive Analysis .HEAD 2 + Competitors .HEAD 3 - Current competitors .HEAD 3 - Future competitors .HEAD 3 - Business strategies regarding competitors .HEAD 2 - Product comparisons .HEAD 2 - Anticipated competitive response .HEAD 2 - Competitive advantages of the product .HEAD 1 + Positioning .HEAD 2 + Positioning statement(s) .HEAD 3 - Compared to future products .HEAD 3 - Compared to future competitive products .HEAD 1 + Product Requirements .HEAD 2 + Features, functions, and benefits .HEAD 3 - Target price/costs .HEAD 3 - Performance .HEAD 3 - Options available .HEAD 3 - Existing product upgrades .HEAD 3 - Industrial design .HEAD 3 - Compatibility .HEAD 3 - Reliability .HEAD 1 + Marketing Introduction Overview .HEAD 2 - Schedule .HEAD 2 - Literature and Collateral .HEAD 2 - PR and Trade Shows .HEAD 2 - Sales Training .HEAD 2 - Early Customers .HEAD 1 + Preliminary Forecasts .HEAD 2 - Life cycle of the product .HEAD 2 - Options .HEAD 1 + Financial Analysis .HEAD 2 - Pricing and Cost Models .HEAD 2 - Impact on Current Products .HEAD 2 - Abbreviated Product Profit & Loss EAD 3 - Industrial design .HEAD 3 - Compatibility .HEAD 3 - Reliability .HEAD 1 + Marketing Introduction Overview .HEAD 2 - Schedule .HEAD 2 - Literature and Colla