.HEAD 0 +  Marketing Research Plan Template
.HEAD 1 +  Objective
1.  Establish a case for proceeding with an R&D investigation.	
	
2.  Scope out the business opportunities and risks involved with continuance 
of an R&D investigation. 
.HEAD 1 -  Executive Summary
.HEAD 1 +  Customer Scenarios
.HEAD 2 -  Application of the product
.HEAD 2 -  Requirements of the product not currently addressed by product line
.HEAD 2 -  Concise survey results
.HEAD 2 -  How the proposed product fulfills needs
.HEAD 1 +  Market Segments
.HEAD 2 -  Applications addressed by the product
.HEAD 1 +  Competitive Trends
.HEAD 2 -  Outlooks for the product
.HEAD 1 -  Technology Trends
.HEAD 1 -  Distribution Channel Requirements
.HEAD 1 -  New Product Requirements
.HEAD 1 -  Impact from Current Products
.HEAD 1 -  Marketing Communications, Introduction Strategy
.HEAD 1 +  Short Business Case
.HEAD 2 -  Pricing
.HEAD 2 -  Costs
.HEAD 2 -  Lifecycle Forecasts
.HEAD 1 -  Recommendation/Summary
.HEAD 1 -  Appendices: Detailed Supporting Data
 -  Applications addressed by the product
.HEAD 1 +  Competitive Trends
.HEAD 2 -  Outlooks for the product
.HEAD 1 -  Technology Trends
.HEAD 1 -  Distribution Channel Requirements
.HEAD 1 -  New Product Requirements
.HEAD 1 -  Impact from Current Products
.HEAD 1 -  Marketing Communications, Introduction Strategy
.HEAD 1 +  Short Business Case
.HEAD 2 -  Pricing
.HEAD 2 -  Costs
.HEAD 2 -  Lifecycle Forecasts
.HEAD 1 -  Recommendation/Summary
.HEAD 1 -  Appendic