.HEAD 0 +  Marketing Introduction Campaign
.HEAD 1 +  Objective
1.  To establish and define a plan to introduce a new product.	
	
2.  To communicate to all other involved organizations the information 
needed on a new product. 
.HEAD 1 -  Product Summary
.HEAD 1 +  Product Positioning Statement(s)
.HEAD 2 -  Central theme of the new product
.HEAD 2 -  Statements of positioning vs. existing products
.HEAD 2 -  Statements of positioning vs. competitors
.HEAD 1 -  Announcement Schedule
.HEAD 1 +  Product Promotion Requirements
.HEAD 2 -  Advertising
.HEAD 2 -  Direct mail
.HEAD 2 -  Audio/visual materials
.HEAD 2 -  Demonstration at trade shows
.HEAD 1 +  Public Relations Requirements
.HEAD 2 -  National and International
.HEAD 2 -  Publications to cover
.HEAD 2 -  Messages 
.HEAD 2 -  Requirements for announcement events
.HEAD 2 -  Demo products, hand-out materials, slide shows
.HEAD 2 -  Market researchers
.HEAD 2 -  Industry spokespersons
.HEAD 1 +  Collateral Requirements
.HEAD 2 -  Data sheets
.HEAD 2 -  Sales shows
.HEAD 2 -  Sales guides
.HEAD 2 -  Presentations for sales training
.HEAD 2 -  Price lists
.HEAD 2 +  Other materials
.HEAD 3 -  Technical sheets
.HEAD 3 -  Overview materials
.HEAD 3 -  Tutorial materials
.HEAD 1 -  Sales Support & Training
.HEAD 1 -  Early Customers & Vendors
.HEAD 1 -  Estimated Introduction Expenses
-out materials, slide shows
.HEAD 2 -  Market researchers
.HEAD 2 -  Industry spokespersons
.HEAD 1 +  Collateral Requirements
.HEAD 2 -